The Rank Master
Book a call

Insights

What changes when buyers
ask instead of scroll.

Writing on SEO, answer engine optimisation and generative engine optimisation for B2B SaaS. No growth-hacking, no recycled listicles — just what we see across seven engines every month.

AEO vs SEO: what actually changes when buyers ask instead of search

Answer engines don't rank pages, they assemble answers from sources. What that changes about content, citations and measurement for B2B SaaS.

Read